Your Why Has to Be Stronger Than Your Excuse

We’ve both been in the gym world for over 15 years. If there’s one lesson we’ve seen over and over again, it’s this: your “why” needs to be stronger than your excuse.

This is why the same people start and stop their fitness routine for most of their lives. It’s not their situation or the cards they’ve been dealt—it’s that their why isn’t consistently strong enough. So they convince themselves it’s fine to stop, to take a break, to get back to it “when things calm down.”

When you train professional athletes, their why is clear and non-negotiable—it’s their job. They train because their performance, their career, their livelihood depends on it.

But for the rest of us? It’s different. Most people don’t walk into a gym with that same weight on their shoulders. Their reasons might be “I should exercise,” “I want to lose weight,” or “I want to be strong.” And while those are fine reasons, they don’t always carry enough pull when life gets in the way. If I don’t get stronger in a month, life will likely keeping going as is. I should exercises, but I haven’t’ for 6 years so what’s 1 more.

We can usually spot a weak why right away.
Someone messages saying, “I want to start once a week” They ask for info, then go quiet for a week or two. I won’t saying working out 1x a week is useless, but for measurable change - really not recommended as the most efficient option. It’s more a cop out, a safe way to let yourself not commit to change.

But then there are the people whose why runs deep. You feel it right away. They don’t delay, they don’t overthink—they’re ready.

Just last week, a woman emailed us. Within 24 hours, she was booked for three classes the following week. She lives in Valleyfield, has three kids, drops one off at daycare in Pincourt, then drives to Lasalle for work. She found Uniti on Google, liked the reviews, saw it was right off the highway, and didn’t waste a second. On paper, she has every reason not to make this work. But her energy was determined from the first message. That’s what a strong why looks like.

The best whys evolve over time and grow with you as your seasons change. That’s what takes someone from “not a gym person” to someone who can’t imagine life without it. When your why becomes stronger than every excuse life throws your way—that’s when progress becomes inevitable.